Cannes Lions

Sit Inside the Sound with FLEXOUND Pulse™

FLEXOUND AUGMENTED AUDIO, Helsinki / FLEXOUND AUGMENTED AUDIO™ / 2022

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Overview

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Credits

Overview

Background

The product is powered by Flexound Augmented Audio's own patented technology that adds the sensation of touch to any sound content. You can both hear high-quality audio and feel its physical vibration on your skin and body.

The technology was originally created as a therapy instrument for autistic children.

Many cinemas want to use less subwoofers and to reduce the need for sound insulation. Flexound Pulse eliminates the need for loud volume or any subwoofers as the lower frequencies are delivered as a bodily sensation and there is very little sound leakage outside the seat.

Idea

Cinemas need to win back audiences post-Covid. According to research in order to succeed the cinemas need to offer more immersion than the streaming services at home sofas. And due to the pandemic the experience of going to a theater has to feel more private and safe. Flexound Pulse has been tailor made to meet these demands. It can also be produced for home entertainment with various designs.

Strategy

The product is highly relevant for use cinemas, home theaters, gaming, hotels and airport lounges. Therefore the technology can easily be licensed for mass consumer production as furniture, gaming chairs, home theater audio etc.

For home entertainment think of this as "Peloton of movies and gaming". The relevant manufacturers have a high margin and unique product.

Results so far:

In market research 97% of consumers said the cinema experience in FLEXOUND Pulse™ was good or great. 93% thought the audio experience was different to a normal cinema and 91% would recommend it to their friends.

The product is ready to be marketed for cinemas and also developed further for home entertainment and other uses.

Execution

All the sound and vibration in the seat are provided by Flexound's patented actuators.

The seat's structure is a combination of a metal skeleton, a soft shell made of recycled plastic bottles and a a high quality outlining.

The product is ready for production. It has been consumer tested with great results and has been displayed at international trade fairs.