Cannes Lions

Sit Inside the Sound with FLEXOUND Pulse™

FLEXOUND AUGMENTED AUDIO, Helsinki / FLEXOUND AUGMENTED AUDIO™ / 2022

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Overview

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Credits

Overview

Background

The product is powered by Flexound Augmented Audio's own patented technology that adds the sensation of touch to any sound content. You can both hear high-quality audio and feel its physical vibration on your skin and body.

The technology was originally created as a therapy instrument for autistic children.

Many cinemas want to use less subwoofers and to reduce the need for sound insulation. Flexound Pulse eliminates the need for loud volume or any subwoofers as the lower frequencies are delivered as a bodily sensation and there is very little sound leakage outside the seat.

Idea

Cinemas need to win back audiences post-Covid. According to research in order to succeed the cinemas need to offer more immersion than the streaming services at home sofas. And due to the pandemic the experience of going to a theater has to feel more private and safe. Flexound Pulse has been tailor made to meet these demands. It can also be produced for home entertainment with various designs.