AA.com launched an entirely new site including: site design, navigation, and functionality (booking engine). To generate excitement about the new site, we were asked to do an online promotion (sweepstakes) that will run from mid-June through mid-August. American Airlines has a relationship with Lincoln. Lincoln gave AA.com a new 2003 Navigator to use as a prize for this sweepstakes. Through this creative, we want them to try out the new site to learn about the new features (benefits) and where to find these features on the site