The campaign consists of two pieces, "Jewel" and "Watch" with which the brand surprises us with an aesthetic inspired by ads for luxury products, maintaining expectations for the first few seconds to later give way to fun and unexpected twist, where we discover that surprisingly in these glamorous, sophisticated worlds there are pieces of IKEA furniture that blend in perfectly and go unnoticed.

Once again IKEA challenges us to discover the perfect integration where it's difficult to identify just which furniture is from IKEA. Thus showing that whatever your style, there's always space in your living room for their furniture and solutions proving that prejudices detected by the company can be wrong.