Retail radio spots can be awful. And when actors pretend to be on rollercoasters, it’s more awful. So to create Coca-Cola’s Six Flags amusement park radio spot, we went to one of the biggest roller coasters in the world with a sound guy, a camera and one very nervous actor. We handed him a script, and sent him on his way, for some really real radio. We also filmed the stunt with a Go Pro cam mounted to his rollercoaster car to create video content for facebook and for radio stations to use on their websites.