Cannes Lions
WEAPON7, London / MERCEDES BENZ / 2013
Overview
Entries
Credits
Description
To celebrate the unique experience of a purely two-seater car, we created and filmed another unique experience for two - two skaters performing simultaneous tricks on a single skateboard specially built for two people.
This film was initially released on the internet.
Two weeks following its online debut, it ran as a cinema commercial across the UK.
Execution
Casting for this film was critical. Because if we didn't get it right, we would literally end up with no film. What we were trying to do, have two skaters perform on one board, had never been attempted before. It might not even be possible.
So we turned to one of the world's greatest floor skaters, Kilian Martin. He wasn't sure if it could be done either, but was determined to try. So Kilian was cast as much for his attitude as his abilities. In fact, he believed that about the only other person it might work with was Alfredo Urbon. So not only was Kilian one of the few people skilled enough to make the concept work, he was also responsible for identifying and casting our second skater.
And as it turned out, they were absolutely the right men for the job, developing bespoke tricks including the double kick flip and the two-man 180. Neither of which had ever been seen before.
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