The business objective is to get people interested and to visit the exhibition. The longterm business objective is to make Röhsska Museum a strong brand.

The big letter Ö (The Röhsska museum logo) in the low right corner has the same size and place on all posters.

Skateboard graphic design is often young and experimental. We wanted to add a classic quality and something with close relation to the actual activity.

A clean and simple catalogue as a refreshing complement to the great variety of colours and forms in the exhibition.

Some people actually did use the catalogue as a board!