Cannes Lions
LEO BURNETT, London / COI / 2008
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As part of the umbrella campaign ‘Our future. It’s in our hands’ of the Learning and Skills Council, we use hand puppeteers to create characters against a black backdrop to help tell people how they can overcome their maths fears.Taking the testimony of an older woman, the hands lip sync her story, telling the tale of how she lost her way with maths at school, but regained her confidence by taking a free maths course at her local college.We change from character to character by the movement of hands and simple props without the use of post production techniques.
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