Cannes Lions

Skin Food

VMLY&R, Melbourne / COLGATE / 2023

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Overview

Background

Aboriginal Australians have the oldest continuous culture on earth, yet on most measures they are the most disadvantaged group in Australia.

Palmolive’s Skin Food bodywash and handwash range uses Native ingredients like Davidson Plum and Quandong Peach. These ingredients are a growing trend in Australia, appearing everywhere from ice-cream to crisps.

Native ingredients are only available today because Aboriginal people have grown and nurtured them for thousands of years, yet Aboriginal communities see no real benefit because they represent less than 2% of the Native ingredient supply chain.

Palmolive had a social and commercial ambition: improve on that 2% while building the Skin Food brand.

Our objectives:

1) Partner with Aboriginal growers to increase their 2% share of the native ingredient supply chain

2) Empower Aboriginal growers to determine and develop the future of the supply chain

3) Communicate these changes to build Palmolive Skin Food’s brand equity

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