The challenge: to create new channels that drive brand relevance and better connect with teen girls - a notoriously difficult audience to reach.

The result: Clean & Clear Personalised Winks, a global media first and a breakthrough in terms of connecting with teens in their own language and on their own terms.

Girls arriving at www.getyourfaceoutthere.com can select one of 10 ‘Winks’, such as 'Angel', 'You Rock' and, 'Whatever', upload a photo and then send their own personalised, animated 'Wink' during their next IM chat.

This campaign has been hugely successful, generating over 8 million branded interactions within the Instant Messenger conversation window.