To create a fitting carry bag for Lee’s sensational success in India – Skinny Jeans.

We wanted the packaging to represent the jeans and the effect they have on your body. We also wanted the packaging to contribute to the visual merchandising and in-store experience before people actually carried them out into the world. These were the legs for the skinny package.

Needless to say, the packaging received just as many compliments as the ladies wearing the jeans themselves. In no time, people were spotted with skinny bags and everybody knew what they had just purchased and from where. The packaging also added to the visual merchandising of their stores.