SKINS needed to re-invigorate their in-store experience due to the bombardment of copy-cat products filling the shelves beside the SKINS brand, and with research also pointing to a huge road-block around people actually “trying-on” the product in-store (they weren’t and when they did it was too hard, customers often chose the wrong size), we were challenged to create a new way to sell SKINS...

SKINS are the world’s most advanced sports performance garments. We decided the best way to re-engage consumers with this fact would be to replicate that technology in-store as part of the shopping experience. So we created the 'Quick Fit Station', designed to remove the need to try on the product in-store whilst helping the customers choose the perfect garment from the range. Through the use of numerous high-tech sensors, a custom fitting algorithm and unique hardware set up, we were able to showcase the technical leadership that SKINS are known for, to improve the experience of buying the SKINS product.

Since the installations were deployed across more than 10 trial stores, SKINS have seen the following:•A staggering 35% average increase in sales month on month / year on year across each store the 'Quick Fit Station' was installed in•Reduced product returns and package damage from people trying on multiple products to get the right size•The installation has been so successful, that a global roll out has been ordered, with 'Quick Fit Stations' across Australia, London, Paris and Rome already on order