Cannes Lions

SKINS TELEVISION PROGRAMME

LEO BURNETT LISBOA, Lisbon / MTV / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We’ve created a surprising banner where parents invade the browser and start preaching like “Be useful to society, drop Skins” or “Skins are vandals”. It’s like they’re there as they touch the browser outlines like they were walls.

Outcome

According to MTV Portugal, this was the most successful banner ever. It had over 80.000 clicks just on the first week and the MTV site reached record views while the banner was on air.

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