Cannes Lions
LEO BURNETT LISBOA, Lisbon / MTV / 2009
Overview
Entries
Credits
Execution
We’ve created a surprising banner where parents invade the browser and start preaching like “Be useful to society, drop Skins” or “Skins are vandals”. It’s like they’re there as they touch the browser outlines like they were walls.
Outcome
According to MTV Portugal, this was the most successful banner ever. It had over 80.000 clicks just on the first week and the MTV site reached record views while the banner was on air.
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