Cannes Lions

SKIP AD TIPTRONIC

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2013

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In order to promote the New Beetle's DSG Tiptronic gearbox, we created an action on YouTube. It got rid of one of the most boring things on the internet: waiting to be able to click on the "skip ad" option. After 5 seconds, the video automatically interrupted the commercial for you.

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