Eurobest
ANORAK, Oslo / KOLONIAL.NO / 2016
Overview
Entries
Credits
Background
Kolonial.no is an online grocery store in Norway that lets you skip the ordinary grocery store and get groceries delivered to your doorstep.
Description
Kolonial.no is an online grocery store in Norway that lets you skip the ordinary grocery store and get groceries delivered to your doorstep.
This is a set of pre-rolls that are made to be skipped. People hate pre-rolls. So, skip the ad; skip the grocery store.
Each pre-roll is about different grocery store experiences we know you gladly could live with out (We could). From standing in line, shopping on an empty stomach, meeting your moms friend, to guiding your hungry kid through the candy section of the store. Just skip it.
Execution
In the first 3 seconds of the pre-roll a voice encourage you to skip the store. Then a boring, uncomfortable or irritating grocery store situation starts. At the same time you can skip the store - skip the ad.
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