The task to build awareness, trial and understanding was implemented in the Bravo media world by an individual, but complementary approach: get to know me: print advertising in all four magazines, product placement in print photo-stories, TV sponsoring of Bravo TV and spots around Bravo TV. Try me: on-pack sampling on all magazines. Understand me: multi-level promotions in all four titles (advertorials, promotional ads, raffle) and prolongation online.

Despite of the restricted budget, the cooperation resulted in continuous brand presence and maximum efficiency. The turnover objectives for the launch year were fully achieved. Especially the repurchase rate is extraordinary high. Number of promotion participants demonstrated the high potential of activation and understanding.