Cannes Lions

SKODA CAR

IMPACT BBDO, Beirut / KETTANEH & SONS / 2012

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Some regions in the Bekaa Valley of Lebanon are renowned for elaborate gangs of burglars famed for stealing people’s cars and calling back for resale.When your car gets stolen, you get the famous phone call to negotiate a re-sale price.Once the owner and the robber agree on a price the car is then returned to its owner.This advert suggests that the Skoda is so good, that the burglar wants to keep the car and to congratulate the owner on his purchase.

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