Our brief was to create an online advertising campaign for the launch of the new Fabia Estate. The creative treatment had to remain consistent with the successful 'Cake' campaign that launched the Fabia in 2007.

So to continue the baking theme, and to illustrate that the Fabia Estate is 'Full of even more lovely stuff' than the original car, we created 'Billions and Trillions' (an adaptation of Hundreds and Thousands, the tiny cake decorations). The banner ad invited the user to interact, which led to 'Billions and Trillions' exploding all over the place. Whilst explaining the key product benefit in a relevant, impactful way.