Cannes Lions
LEAGAS DELANEY HAMBURG, Hamburg / SKODA / 2006
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Where would you expect a 200 horsepower engine? In a lot of car brands but may be not in a Skoda. In this ad a man is happily walking through the corridors of a library until he falls ruggedly on the floor. The reason for his accident is an engine block in the middle of the corridor.
Comment: 200 horsepower where they are at least expected.
This line is followed by a powerful u-turn of the new Skoda Octavia RS, which is the strongest Skoda ever.
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