Cannes Lions

SKODA OCTAVIA RS

LEAGAS DELANEY HAMBURG, Hamburg / SKODA / 2006

Film

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Overview

Description

Where would you expect a 200 horsepower engine? In a lot of car brands but may be not in a Skoda. In this ad a man is happily walking through the corridors of a library until he falls ruggedly on the floor. The reason for his accident is an engine block in the middle of the corridor.

Comment: 200 horsepower where they are at least expected.

This line is followed by a powerful u-turn of the new Skoda Octavia RS, which is the strongest Skoda ever.

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