We realised that nobody (outside of advertising) ever shares a radio spot online.

Our treatment tries to capture our message of “What’s behind you, often changes what lies ahead”. Using minimal black and white animation, we show the consequences of hitting something while reversing. As the story goes on, every element is flipped to reveal the next key frame while retaining the same basic shape.

Thousands saw them on YouTube. They were picked up by blogs, websites and magazines.

And most importantly, the limited edition Skoda Rapid Leisure was sold out in less than three months after launch.