The campaign is intended to be a parody of some very famous TV formats where broken hearts go to contact their beloved. In this case the lover is a Skoda car dealer.

It was getting curios all the people getting off their car by making them walking on the space solution they where looking for.The Stripes are designed to last at least five months.

Just after the stripes were posed, people started talking about it and selling increased by 5% in the next 3 month.