Cannes Lions

SKOL

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SKOL BREWERIES / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

In opposition to the traditional scheme, the campaign was launched in the Social Networks.And the TV spot launch spurred a huge demand for the talking cans in POPs. In the World Cup period Skol distributed over 150 thousand talking cans to thousands of happy consumers.In the same period, Skol brought, in the website, the possibility to create your own talking can.

The buzz generated through the action was amazing! In a few days over 4 million talking cans were created. The campaign was subject in several blogs and social networks.People who found the talking can immediately posted videos on YouTube.Even Pânico na TV, a traditional humour TV show, interviewed a talking can.That also could be found in “Mercado Livre”, a popular web sales site, as an object of desire to many: prices were up to 3 thousand reais.

Outcome

The talking can was the campaign with the highest recall in FIFA World Cup period.The demand for the talking can was insane. It became truly an object of desire of many.And brought a lot of fun to consumers.Dribbling the competitors, in the most genuine Brazilian way.

Similar Campaigns

12 items

Pepsi x FOX: Cherries Wild

OMD, New york

Pepsi x FOX: Cherries Wild

2022, PEPSICO

(opens in a new tab)