Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2010
Overview
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Credits
Description
Promote the new 300ml packaging of Skol beer. A smaller, more compact packaging.
Execution
We decided to make a comparison and show, in practice, the advantages of being small. For this, we developed a poster that was 'better appreciated' by short people.
Outcome
The launching of the product was a success. The stock planned for 3 months of sales sold out in 5 weeks.
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