Cannes Lions

SKY BOX OFFICE

DDB GROUP NEW ZEALAND, Auckland / SKY TV / 2009

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Breaking up isn’t as funny as it looks in the movies. To promote the premiere of 'Forgetting Sarah Marshall', a movie about a hilariously messy break up, we decided to remind listeners of just how un-funny breaking up usually is.

To do this we used a series of answering machine messages left by a broken hearted man named Steve. Playing separately over two ad breaks, the messages escalated in desperation, culminating in Steve singing a tragic, self-composed love song.'Forgetting Sarah Marshall': way funnier than your last break up.

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