Cannes Lions
DRAFTFCB NEW ZEALAND, Auckland / PRIME (SKY NETWORK TV) / 2009
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Prime is a free to air television channel based in New Zealand. This ident uses the common watermark that most channels have but in an unusual way. It brings it to life as a real object. In this instance it becomes a piece of evidence in a crime investigation scene, supporting the channel tagline, ‘not your usual.’
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