Cannes Lions
DENTSU, Tokyo / SKY PERFECT COMMUNICATIONS / 2005
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SKY PerfecTV! is the largest multi-channel satellite broadcasting provider in Japan.The campaign objective is to get non-subscribers interested in the communication message of SKY PerfecTV! - "breakthrough of your dull life".On the website, characters who don't have SKY PerfecTV! get into trouble, and ask for the audience's help. The audience then selects one of SKY PerfeTV!'s services. If the selection is appropriate, it has a happy ending. Audiences are interested in a wide variety of services while they enjoy the total of 18 epilogues. This resulted in over 120,000 visitors in the first week.
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