Cannes Lions
AKITA FILM, Milan / SKY / 2008
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The commercial presents the sky football package for the championship 2007/2008. On the Tuscan hills it is vintage time. The ex-coach of the World Champion national team, Lippi, walks around the rows dressed as a country gentleman, and talks about the quality of the vineyard. There is something strange among the leaves: where we are supposed to see grapes, we see football player's faces. This year doesn't bring grapes but football champions.The Sky journalists Ilaria D'amico and Bergomi are busy harvesting; Vialli is driving the tractor. After a long work, Lippi comes out of the cellar announcing "the best vintage ever".
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