Cannes Lions

SKY SPORTS

BROTHERS AND SISTERS, London / BSKYB / 2012

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Film
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The ad is a visual document that tells the story of a typical F1 race weekend. It is a celebration of what Formula 1 is really like when you are there, from the brutal speed of the cars and the human side of the drivers, to the inner workings of the pit lane and the passion of the fans. Its f1 like you've never seen it before.

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