In Italy the music notes are named “Do, Re, Mi, Fa, Sol, La, Si.” However, those same words have other meanings as well: “Do = To Give, Re = King, Mi = To Me, Fa = he/she/it makes, Sol = Sun, La = The, Si = its/itself.”In the radio commercial, a typical documentary speaker talks about a typical documentary situation. But, during the speech, a different tuned voice sings/utters the “music notes” words.That was the way Sky chose to communicate the opportunity of creating a Sky Television Pack with documentary and music programmes.