Cannes Lions

SKYPE

PEREIRA & O'DELL, San Francisco / SKYPE / 2015

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Film
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Supporting Images
Supporting Images
Supporting Images
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Online Video (Shorter Cut)
Online Video
Case Film
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Overview

Entries

Credits

Overview

Description

Pets go missing every day, but it's not every day that you meet someone like Valeriy Sugrobrov – the greatest (and only) pet detective in Russia. For 25 years, Valeriy has been searching the streets of Moscow for everything from cats and dogs to crocodiles, monkeys and hedgehogs. If it's a pet and it's lost, he'll find it. Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which is he is incredibly talented. And with Skype by his side, finding lost pets is easier than ever.

Execution

Much like the short film, the nesting dolls lead you on a search to find the lost dog. The Matryoshka dolls' Russian origin sets the tone for the former Russian police officer turned pet detective. The largest of the figurines is Valeriy himself followed by Donut’s owner Masha and finally Donut, the adorable West Highland White Terrier who is in possession of a USB containing the short film, as well as movie stills, credits and additional press kit materials.

Outcome

Film critics were exposed to a deeper level of how brands are able to document true stories. The dolls gained traction among design publications. Additionally at submission time, Finding Donut was invited to screen at SF DocuFest.

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