In 2015, Emirates became the main sponsor of SL Benfica, Portugal's biggest football club.

We needed to promote this sponsorship next to SL Benfica fans.

But we wanted to be more than a name on a jersey and show SL Benfica fans the kind of brand they were teaming up with.

So we decided to do something about it in our Match Sponsor Day, the biggest Lisbon derby SL Benfica – Sporting CP, before 65.000 people.

Weeks before the biggest Lisbon derby (SL Benfica – Sporting CP), we created, choreographed and recorded a set of pre-match safety instructions specially designed for SL Benfica fans.

Minutes before kick-off, the stadium speaker asked for fans attention as they were about to show a safety demonstration video on the screens. The cabin crew then walked to the centre of the pitch and performed it live according to the voice over instructions.

Since SL Benfica owns its home TV rights, the content was broadcasted live on Benfica TV before the match and watched by millions of football fans worldwide.

The entire stunt was recorded, edited and shared online on both Emirates and SL Benfica Youtube and Facebook accounts. The video made the news and, in just one week, was watched over 24 million times, generating over 50.000 comments and 300.000 shares all around the world.