The app was developed for iOS and Android, and optimized for different screen sizes so that it can run in most mobile devices. The launch is being carried out just before winter starts in South America, and it will feature online media activation and POP communications to encourage people to download the app. The amount of high-quality content, including 200 pictures shot by one of Brazil’s best food photographers, places our app among the best in its category.

The app is being launched during the final phase of the entry process for the Cannes Festival. This marks the beginning of winter in South America, a season during which Brazilians tend to eat more cheese. We haven’t got results in terms of figures yet, but during the pre-testing stages of our project, the most relevant indicator recorded 100% positive reactions (which means all people who interacted with the app loved the experience and said they wanted to—and would likely—eat cheese that day).