Cannes Lions

Sleeper

COLENSO BBDO, Auckland / IAG / 2021

Film
Film
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Overview

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Credits

OVERVIEW

Execution

This cautionary tale is a dreamlike vision of the quintessential road trip. We’re taken on a magical journey into the near future with one foot still in the present. We follow a mother and her two daughters driving along the Australian highways at night. Before long, with the girls asleep in the back, mum too drifts into peaceful slumber. The unnerving scene of a driver asleep at the wheel is heightened by an oncoming truck but the resulting collision we’re conditioned to expect doesn’t occur. Instead, a near missis is the pivotal moment which transports us into a familiar-looking analogue world, but one populated with self-driving cars. Their peaceful road trip continues as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma. Titles at the end ask that until all our cars can drive themselves, drive safe.

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