Dream recommendations was a campaign for Help I Can't Sleep, a sleeping pill from Help Remedies. It launched at 2am everywhere sleepless people might be suffering and Help I Can't Sleep was sold nearby.

The campaign, launched at 2 am, simultaneously online, on TV, in social media, on mobile, in store, on the street and in hotels.

The dream recommendations campaign was picked up by creative and non-creative press, was spread through Twitter and Facebook with overwhelmingly positive reactions and increased sales over 400 percent. The campaign also helped the brand increase awareness and secure needed additional funding.