In the market of oral hygiene and health care in Taiwan, there are many products for fresh breath, such as toothpaste and mouthwash. Amway Glister Mint Refresher Spray is a new product in this competitive category. We need to build the product awareness in Amway member’s mind, so they could notice Glister Mint Refresher Spray and buy it.

When facing people with bad breath, we can't wait to turn our heads to avoid it. Therefore, we use a distinctive idea “nose slip away” to metaphor this insight and communicate Glister Mint Refresher Spray is a perfect solution.

This campaign is a small-scale poster campaign. We produced 2,000 pieces of posters in all Amway members' event occasions and distribution centers.

This poster campaign successfully established the high awareness of Amway Glister Mint Refresher Spray in Amway member’s mind and achieved an excellent sales result within a short period.