To promote Kia's Forward Collision-Avoidance Assist, we wanted to show how reacting in time can be crucial - not just when you're driving, but in many aspects of our lives.

So we created a visual analogy that everyone can relate to: dogs with poor reaction time.

To bring it to life, we took perfectly-timed photos of dogs with really bad timing, as they try to catch their favorite toys.

The result is a candid set of images that resonates with our own human experience, in a way that feels natural, true, and makes us smile at our own imperfections.