In virtually every country around the world, small and medium-sized enterprises (SMEs) are the

lifeblood of their economies. The $50 trillion they spend each year makes them fundamental to

economic expansion and presents a significant opportunity for financial institutions.

Yet, as they grow and change — going digital, embracing ecommerce —SMEs have evolving

unmet needs: they seek more payment options and smart, tailored tools to better manage their

growth and revenue.

The purpose of the campaign was to 1. Drive awareness of the importance of supporting SMEs

that make up 90% of the economy and 2. Capture leads.

The creative idea is best summarized by our headline: Small and Medium Enterprises are Big Business. In other words, this means that offering a full suite of business solutions is a win-win for

everyone. We brought this idea to life by taking the insights from our proprietary research to develop an informative whitepaper. The whitepaper demonstrates the economic opportunity for the financial industry to support and tap into the Small and Medium Enterprise segment. The campaign construct consisted of the gated landing page, social cards and an infographic.

To understand how we can better meet SME needs, we commissioned two studies,

surveyed more than 10,000 SMEs, and interviewed industry experts and our own SME advisors for recommendations. The in-depth research showed the growing SME need for more payment

options and smart, tailored tools to better manage their growth and revenue.

The results of our lead generation campaign, which had no paid media behind it, are as follows:

Over 2000+ page views and 62% downloads to MQL conversation.

The results of our social posts are as follows:

Whitepaper LinkedIn Post June 21:

Impressions: 27,654

Clicks: 224

CTR: 0.81%

Reactions: 320

Comments: 5

Reposts: 32

ER: 2.1%

Infographic LinkedIn Post (May 25):

Impressions: 12,443

Clicks: 121

CTR: 0.97%

Reactions: 106

Comments: 0

Reposts: 25

ER: 2.03%