We began with a premise: that great business ideas are out there - everywhere. We airdropped 2,000 copies of our software over the most average of American towns, then watched (with a half million others) as one inspired citizen emerged, chasing his fashion-forward dream in an episodic online “documentary.” Our hero created an online commercial, unveiled his own e-commerce website, and was the subject of a glossy magazine fashion spread. More than one ad agency actually solicited his business.

The campaign helped inspire more than three thousand people to submit business ideas to our website. And over a million and a half people downloaded Microsoft's Accounting Software, four times our client’s goal.