• Based on the mode of "Creativity + Advertising + Public welfare”, Create for Good builds a public welfare platform for professionals to exert their strengths. For example, Tencent provides technologies and platforms, and creative talents provide quality ideas.

• Create for Good can be regarded as a user generated content (UGC) program, which aims to inspire more valuable ideas through competition.

Step 1 Roadshow sessions in 3 cities

· Roadshows to be launched in Beijing, Shanghai and Guangzhou.

· KOLs' creative ideas and opinions expressed by public welfare experts with Tencent Social Ads and social media.

Step 2 Program launch conference

· On August 15, the press conference for the official launched.

· In September, the product technical team provided one-on-one tutoring for finalists.

· Wider communication among media outlets and KOLs, introducing live-broadcasting platforms, regular broadcasting, and WeChat social media moments of guests and media, arousing debates and gaining wider appreciation for the program.

Step 3 Awarding ceremony

· On October 18, the award ceremony for Create for Good announced final awards.

· Media interviewed executives and report positive cases, sustaining an excellent impression among the creative community, public welfare organizations, brand owners, and the representatives of university scholars.

The competition lasted for 4 months, with an investment of approximately RMB 18 million in cash and RMB 60 million for advertising. It has also brought multi-level ROI value and PR value worth RMB 26,085,840. Platform recognition has rapidly improved, and created a considerable exposure effect on mobile platform.

• A total of 1.96 billion PV in the competition

• Social platform views: 1,600,000+

• A six-fold increase in Baidu index

• Total exposure: 820 million+

• Average click rate: 4.24%

• Number of donors reaches 100,000+