In the "Small Can Do Big Things" campaign, Kia partners with musicians, artists, and influencers to come up with big ideas using the 2018 Kia Rio. In this first iteration we partnered with video-maker, musician, and social-influencer Julian Smith in an experiment where we made music by sampling sounds from the Kia Rio, such as the engine revving, the seat-belt alerts, the doors locking, and so forth. The whole experiment was shot in a way where multiple musicians performed a track composed by Julian using the Kia Rio as their musical instrument.