Cannes Lions

Small things make big profit "Nails"

TNA, Cairo / NATIONAL BANK OF EGYPT / 2017

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The ad is all about the hero narrating a horrible incident that affected his life, and it was because of a pack of nails he sat on.

He had to spend a long time in a surgery in a very awkward position, which made him despises nails completely.

Yet, despite all what happened to him because of nails, after one year he opened a Nails’ factory, because he loves the money he makes out of it, as nails are greatly profitable.

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