Cannes Lions
MOMA PROPAGANDA, Sao Paulo / MERCEDES BENZ / 2013
Overview
Entries
Credits
Execution
Only Smart drivers can park anywhere. Even in places that are not parking spaces.
So, Smart Parking Tape was created exclusively for them
Outcome
Results:
75% of people who received the tapes went to a dealersh to make a test
drive and have fun with the SMART PARKING TAPE.
And, of course, many of them became new Smart owners.
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