Cannes Lions

SMART

MOMA PROPAGANDA, Sao Paulo / MERCEDES BENZ / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Only Smart drivers can park anywhere. Even in places that are not parking spaces.

So, Smart Parking Tape was created exclusively for them

Outcome

Results:

75% of people who received the tapes went to a dealersh to make a test

drive and have fun with the SMART PARKING TAPE.

And, of course, many of them became new Smart owners.

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