Cannes Lions

SMART

FUTATSU INDUSTRIES, Oslo / MERCEDES BENZ / 2013

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

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Credits

Overview

Description

Very German, very smart is a campaign that uses far fetched anecdotes to highlight the different smart aspects of this car. Read with a very heavy German accent, it becomes a funny way to let people know that smart is a small yet very safe car, even though the examples may not make perfect sense.

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