Cannes Lions
CONTRAPUNTO BBDO, Madrid / MERCEDES BENZ / 2010
Awards:
Overview
Entries
Credits
Execution
We placed traffic fines on cars that were double-parked or badly parked on major streets around the city.When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8,990€, they could easily park anywhere.
Similar Campaigns
12 items