Cannes Lions

SMART

CONTRAPUNTO BBDO, Madrid / MERCEDES BENZ / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

We placed traffic fines on cars that were double-parked or badly parked on major streets around the city.When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8,990€, they could easily park anywhere.

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2023, MERCEDES BENZ

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