Cannes Lions

SMART

FUTATSU INDUSTRIES, Oslo / BERTEL O. STEEN / 2011

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smart - Make the Air Cleaner TVCUnder water. Upon closer encounter we see the seagrass has a familiar shape - a smart car. A Scuba diver shoots by and his air tanks have the same familiar shape of a smart. Following the air bubbles from the diver we surface and on the beach a girl is jumping for a balloon with the same familiar shape of a smart. The balloon drifts off and a tree grows from the exhaust pipe only to rotate into a globe with many trees.

Super: Make the air cleanerLogo: smart

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