People had fun with the billboards, all of the sheets were gone within a short time, and they obviously enjoyed installing their own parking spaces within the city, thus fooling around a little with the police… The whole campaign quickly became the talk of the town. Smart received dozens of reorders for the billboards.

Our billboard campaign tripled the number of test drives taken in the smart centres of the region. Together with the other measures of our autumn campaign, this led to an increase in Q4 sales of 15%.