Cannes Lions

SMART

ARIH ADVERTISING AGENCY, Ljubljana / AC INTERCAR / 2004

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Description

Car owners evolve just like everyone does: from pithecantrophus and australopithecus (you know them, honking with their arrogant big shiny cars) to homo sapiens, with every step a little smarter, until we got smart. Darwin would be pleased - it's the "adapt or perish" kind of car... Open your mind

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