Dubai Lynx
TBWA\RAAD, Dubai / NISSAN / 2020
Overview
Entries
Credits
Execution
The film opens on a shot of the protagonist intensely working in a office or lab setup, with Smart Advice appearing as a title. As the camera gradually zooms in closer to her, he/she’s introduced. A series of her qualifications and achievements are listed such as Professor, Head of an esteemed organization, published author, international speaker etc., positioning him / her as a master of the field and one of the brightest minds in the Middle East. Then it’s revealed that he / she’s found the solution to one of key driving issues.
The camera zooms in further, building up the anticipation for the solution. However, the film takes a sudden twist when the protagonist reveals, in a very matter of fact kind of way, that the solution is as simple as just not doing it!
The film ends with the sign off – Drive Safe. It’s not rocket science.
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