Cannes Lions

SMART CAR

PONTO DE CRIAÇÃO, Sao Paulo / MERCEDES BENZ / 2011

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To promote the new engine MHD, which automatically shuts off when the car is idle, saving fuel and protecting the environment, we created a movie that uses a computer’s screensaver as an analogy.

The film begins with the car moving through a street. When it comes to a stop because of traffic the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the car’s engine starts.

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