Cannes Lions

SMART CAR

BBDO GERMANY, Dusseldorf / SMART DAIMLER CHRYSLER / 2007

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Overview

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Credits

OVERVIEW

Execution

The medium is the message: an 8 cm-high mini poster demonstrated convincingly what smart drivers have known for a long time: smart. Fits in every space.

Outcome

This campaign not only generates attention for smart and its parking advantages in the heart of German cities. Extensive coverage in the local press can achieve a media-equivalent value, higher than the actual costs of the campaign.

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