Cannes Lions

SMART CARS

HEMISPHERE DROIT, Paris / SMART / 2006

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Target Group: 24 to 40 years old/ male and female/ ESG+/ urban population.Why the Web?1) To make SMART ForFOUR known.2) To develop a "fun", friendly image of it totally in agreement with the SMART brand mark.3) To create buzz. It's declined (banners, films,etc) on diverse funny websites and people can forward them on to friends.

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